For my northern light throwback, I’d like to take you to destination #2: amazing Stockholm!
I always had mixed feelings about writing this post, asking myself if it could fit in here, if my opinion really matters to anyone and if it should be spoken out. Well, I came to the conclusion that I couldn’t care less, if this could move anybody of you to think about the topic or if it’s just “another article” about a theme that’s present since a good while in the medias and the internet: bodycult and -more important- body positivity.
A few days ago I had the pleasure to be invited again to the spring Edition of Fashionhotel in Zurich. Last year they had their concept premiere, and this new idea of transforming a Hotel into a runway, Showroom and Workshop area totally kicked in!
My first question was: where did they put all those beds? 50 hotel rooms without a bed in it!
I was very pleased to get invited to the press and VIP opening of one of the most innovative concepts in terms of brand Promotion ever made in town. The 25hours Hotel in the western part of Zurich got transformed into a Fashion marketplace, mall, networking spot and runway at the same time.